Case Study

The power of ID Link to enhance participant experience at major sports industry events

Context

Integrated event management solutions are what is driving the next chapter of event delivery all around the industry. Passing information between providers quickly and seamlessly is essential in delivering innovation to the event experience while ensuring operations run smoothly and efficiently from start to finish. ID Link – a turnkey solution combining fielddrive’s self-service kiosks and advanced identification technologies with Wiz-Team’s smart event management software for badge design, accreditation and access control – is a perfect example of such an integrated and smart solution. In 2024, ID Link enabled successful visitor management at different major events of the sports industry, including SportAccord, THE SPOT, and several Major Events International (MEI) Summits.

The Challenges

These events faced several challenges in managing the visitor flow:

  • High volume of visitors: participants tend to arrive at one peak time to collect their accreditations, resulting in delays and poor experiences. 
  • High workforce requirements: all participants need to have their ID checked against their pre-registered data. Typically this is a time consuming manual process.

Security demands: the need of a solution that could tighten security without sacrificing efficiency.

The Solutions

ID Link has positively transformed the participant experience. Here’s how:

  • Self-service kiosks: enable attendees to check in by scanning their government-issued ID or QR codes, reducing wait times and the need for manual check-ins and allowing staff to focus on customer experience.
  • Facial verification check-ins: participants’ faces are digitally matched with their ID documents, reducing reliance on volunteers.

A fast solution for accreditation printing: the entire process takes less than 20 seconds, with the colour printing itself requiring 6 to 8 seconds, including the attendee’s photo.

The Results

ID Link provides the sports industry with a comprehensive upgrade to its participant experience processes, delivering improvements across multiple key areas:

  • Streamlined visitor flow: Visitors can check-in quickly and efficiently, ensuring a smooth experience for accreditation applicants, helping to minimize waiting times in accreditation centres.
  • Enhancedsecuritymeasures: New technology enables the scanning of each participant at the kiosks, confirming the validity of their documents. This approach ensures attendees are securely identified and linked directly to their pre-registered profiles.

Martin Gibbs

SportAccord Managing Director
“ID Link is fast and secure. Even at peak times, we never saw any delegates queuing to receive their badges. Event management technology has advanced rapidly over these past few years – never before have we had such a smooth access solution for SportAccord. We are grateful to fielddrive and Wiz-Team for having provided technology of the highest standard to our event.”

Conclusion

ID Link enhances the organisers’ ability to manage high-profile events and large-scale public gatherings. The success of these partnerships underscores the scalability and adaptability of this turnkey solution, offering our clients from diverse sectors a future-proof approach that will continue to support their visitor management needs as they grow.

Integrating fielddrive’s self-check-in kiosk solution with the power and flexibility of Wiz-Team’s configurable event management platform provides event organisers a powerful event management solution.

ID Link is a true game changer in end-to-end visitor management and accreditation. Its core functionalities showcase innovative accreditation workflows which are increasingly popular within the sports industry for their simplicity, regulated access management to local organising committee headquarters, performance or training centres, and stadiums.

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ID Link is a joint venture between Wiz-Team and fielddrive, bringing together over 10 years of combined expertise in accreditation and Visitor Management systems.